Susan is a creative leader with over two decades of experience driving successful brand campaigns and leading high-performing teams. Throughout her career, she has made significant contributions to some of the world's most recognizable brands, including Apple and Skype, where she played a key role in launching iconic products. Susan is known for her ability to create integrated 360-degree campaigns that engage audiences across multiple touch points.
At Sephora, Susan leads the in-house creative team, focusing on building and maintaining a consistent brand experience across a diverse portfolio of beauty categories, loyalty programs, credit cards, and strategic partnerships. She values collaboration and partnership, working closely with cross-functional teams and external agencies to ensure cohesive branding and innovative campaigns. Susan's leadership style emphasizes creativity, scalability, and process optimization,
but her true passion lies in supporting and mentoring young creatives. She takes a hands-on approach to guiding her team, fostering a culture of excellence and continuous improvement.
Susan's strategic mindset, collaborative spirit, and dedication to nurturing talent make her a empathetic and transformative leader in the industry.