Susan Park
phone - 415 412 3118
email - hellospark@gmail.com
EXPERIENCE
Sephora
2018 - current
VP of Creative
2015 - 2018
Creative Director
Lead the in-house creative team for a global beauty retailer, overseeing all consumer marketing materials. Develop a consistent brand experience across a portfolio that includes beauty categories, loyalty and convenience programs, credit cards, promotions, and strategic partnerships. Design omni-channel campaigns that ensure a seamless customer journey through in-store touch points, owned digital channels, paid media, organic social, and live events. Work with external agencies for consistency in above-the-line campaigns, while managing a team of over 65 creatives to meet high-volume demands and tight deadlines. Foster innovation and creativity, emphasizing scalability and process optimization. Take a hands-on approach to mentoring and leadership, promoting a culture of excellence and continuous improvement.
Skype
2013 - 2015
Creative Director
Led a global creative team in Palo Alto and London to create consumer-facing 360-degree activations, spanning paid media, social media, websites, and video. Collaborated with product design, product market- ing, and data analytics teams to develop launch campaigns that conveyed the brand's value proposition to customers. Ensured a consistent brand experience for Skype, accommodating regional nuances and contextual differences. Focused on creating and maintaining a cohesive brand identity across all customer touch points.
Apple Inc.
2004 - 2013
Senior Art Director
Worked with Apple's internal marketing and communications team, partnering with product marketing and external agencies to create video and motion graphics for product launches. Developed content for iconic products such as the iPhone, iPad, and MacBook. This role required translating complex technology into clear, engaging messages for consumers, involving brainstorming, storyboarding, and producing high-im- pact visual content that effectively communicated the benefits of Apple products.
Artichoke
1999 - 2002 New York
Senior Designer
Designed and animated motion graphics for major cable networks, focusing on station branding and program packages. Projects included work for VH-1, Showtime, Discovery Kids, and Sundance, where the emphasis was on creating dynamic visuals that captured the essence of each network's identity.
The Whitney Museum of American Art
1999 New York
Designer
Design museum collateral for exhibitions, including invitations, tickets, maps, and catalogs.
EDUCATION
Cranbrook Academy of Art
MFA - 2D design
Rhode Island School of Design
BFA - graphic design