Clean at Sephora

More and more customers are looking to purchase products that are made with clean ingredients that are good for their skin but without compromising on efficacy. At Sephora, to help customers easily shop Clean brands, we came up with a clean badge that helps quickly identify products that meet Sephora’s clean standards. Over time, the badge + color green became visuals that helped to easily shop this category in store and online..

Clean skincare

Campaign touting clean skincare at Sephora that works. Ensure that the visuals feel approachable and easy by leaning into natural looking skin, warm lighting and activated products that feel effortless. In the lower funnel shopping moments, leveraging consistent look and feel while helping customers shop by product benefits.

Clean color

After the launch of Clean skincare, we broadened the category by offering Clean makeup. The campaign leveraged the equity built around Sephora’s Clean category by continuing to utilize the seal, color green as well as the same visual approach while showing bold colors to tackle common misconception that clean makeup doesn’t deliver on performance.