hellospark

2018 holiday

Holiday season at Sephora, like other retailers, is the most important season of the year. All the marketing campaigns during this time takes on the look and feel of that holiday. Therefore, it is necessary to make sure that the visual language during the holiday has the flexibility to stretch across multiple campaigns and last through the full duration of the season without causing customer fatigue.

Good values for all, and to all a delight.

Holiday this year is about celebrating your modern family, as well as setting up Sephora as your gifting destination. The word ‘value’ intentionally plays a double meaning; price values as well as family values. And keeping inline with the idea of family, the main holiday cue tapped into embroidery, while making sure that it stayed relevant to Sephora by bringing both beauty shapes as well as holiday shapes.