hellospark

Sephora Retail & Digital Campaigns

360 campaigns that span full funnel work: in-store assets, dotcom, email, video, organic and paid social. Sephora champions all forms of beauty; where each person feels empowered to express themselves. With this in mind, individual campaign strives to show diversity and incorporate company ethos while seamlessly tying in the product selling moments.

Skincare for every age

How society perceives a person and how that person perceives themselves are usually two totally different things. We’re going to challenge and change common perceptions regarding women and age; celebrating all things that are seen as negative and providing a different way to interpret those perceptions. Empowering women to own their unique beauty. For the mid and bottom funnel activations, the message changes to be more product focus and addresses various skin concerns associated with different age brackets.

foundation for everyone

We want to be color aware and not color blind. Sephora’s aim is to be an inclusive brand that is also reflected in the products that we carry. The campaign highlights the wide assortment of foundation that we carry, offering shade extensions for all different skin tones.