Launch of SKYPE FOR BUSINESS
Three years after Microsoft's acquisition of Skype, Lync is rebranded as Skype for Business. It brings together the familiar experience and user love of Skype, with the security, compliance and control that comes with Lync. The rebranding challenge – embed the spirit and human quality of Skype within this enterprise communications tool. Multiple assets were created for this launch.
photo library
Custom photo library that captures the spirit of Skype, but through multiple business scenarios. It spans various industries and different end users.
product VISION VIDEO
Video brings to life the aspirational features the company hopes to deliver over the next 18-36 months. The challenge was to create a narrative to seamlessly weave the product features with realistic scenarios. Three thematic vignettes, 'naturally collaborative', 'improving productivity' and 'global reach to personal communication' help tell the benefits of these features.