SKYPE Qik
Qik is a new mobile app designed to facilitate video chat, much like texting or any other form of asynchronous communication. It’s about sharing moments with friends and family that are spontaneous, fun and fast. Even though Qik is part of the Skype family, it was not conceived to be part of the existing ecosystem. This necessitated having a separate identity; one that is unique, but does not conflict with the overall Skype brand. Launch materials for Qik included visual identity, digital assets, product video, custom photo library and brand guidelines.
Photo library
Custom library that captures the spontaneity and the fun aspect of the app.
product launch video
With any new product, the question is 'when would I use this app?' The video follows different groups of friends using Qik to effortlessly share moments; highlighting the benefits of the app as well what situations it's good for.
brand guidelines
Detailed guidance around color palette, use of transparency, line grid and photography.
